# Let the product story continue in the conversation.

> Manage Instagram content and customer conversations with Mollkom. Connect a professional account, plan publishing and answer questions with product context.

Give your products a consistent presence on Instagram. Prepare visual content, organize publishing and respond to questions in an environment that knows your catalog and business instructions.

## Create from your catalog

Turn product imagery and details into content for collections, launches and seasonal offers, with AI assistance and your final review.

## Plan a consistent presence

Prepare and schedule supported content for your connected professional account. Available publishing formats depend on the account and enabled service.

## Answer with useful product knowledge

Bring Instagram comments and messages into your customer-service workflow. Help customers compare products and understand the details that matter.

## One connected workflow

1. **Connect a professional account** — Authorize an eligible Instagram account through the supported connection flow and grant the required permissions.

2. **Shape the product story** — Prepare the visual and caption together, review the result and organize when it will be published.

3. **Follow the customer’s interest** — Use product context when handling comments and messages, with your business instructions guiding the assistance.

## Official connections. A verified technical foundation.

Mollkom connects your commerce to Facebook, Instagram and WhatsApp through official APIs. Meta has verified Phitek, the operator of Mollkom, as a Tech Provider.

Verification checked: 11 October 2026

- [Tech Provider](https://developers.facebook.com/docs/development/release/access-verification/)

- [App Review](https://developers.facebook.com/docs/app-review/)

- [WhatsApp Business Platform](https://developers.facebook.com/documentation/business-messaging/whatsapp/overview)

## Before you connect

### What type of Instagram account do I need?

Use an eligible Instagram professional account. Specific capabilities and connection requirements depend on the account type and the Meta login flow used.

### How does Mollkom help with content and customer conversations?

Prepare and schedule content for your connected professional account, manage comments and messages, and use available insights to guide your next content decisions. Your product knowledge stays close to the work.

### Can I review content and guide customer replies?

You can review prepared content and set business instructions for the assistance used in customer conversations. Product knowledge and the services enabled for your account determine the available workflow.

## Keep your commerce connected

- [Facebook, Instagram & WhatsApp integrations | Mollkom](https://mollkom.com/en/integrations/meta/content.md)

- [Facebook Page management, publishing & Messenger | Mollkom](https://mollkom.com/en/social-media/facebook/content.md)

- [Instagram publishing, comments & customer messaging | Mollkom](https://mollkom.com/en/social-media/instagram/content.md)

- [WhatsApp Business integration & AI customer service | Mollkom](https://mollkom.com/en/messaging/whatsapp/content.md)

[Plans and usage](https://mollkom.com/en/pricing)

[Instagram publishing, comments & customer messaging | Mollkom](https://mollkom.com/en/social-media/instagram)