Separate platform subscriptions from AI usage, ad spend, payment processing, and fulfillment fees. In Mollkom, usage units are a unified balance across AI capabilities, not a fixed count of images or messages. Test representative tasks and audit actual consumption and costs before scaling up production.
How do you tie costs to actual deliverables instead of guessing from a graphic?
This K18 shampoo creative is a real deliverable produced by Mollkom's marketing agency for its pilot store, Joolyoo. However, the image alone does not reveal production cost. Visual elements and ad copy length cannot be mapped to a fixed unit consumption, as inputs, revisions, and underlying tools vary across tasks.
To build an auditable estimate, track these fields in your workflow logs: product or task, deliverable type, delivery status, billed units, retries, and third-party spend. Never confuse the product price printed in the ad layout with creative production cost—the former is simply the customer retail price shown in the mock-up.
- Deliverable: Did you receive an approved image, video, product description, or storefront layout? Track only what was actually delivered.
- Consumption: Reconcile task logs against your usage unit statement, auditing any duplicate attempts or incomplete jobs.
- Non-credit costs: Ad network spend, payment gateway fees, and shipping rates are separate line items; do not fold them into creative costs without itemizing.
- Scaling: Once you have audited a representative sample of your catalog, forecast the next production batch using documented consumption and clear assumptions.
Onboarding and workflows depend on your merchant unit balance and active services. Consult the current pricing page and real-time usage statement when planning; historical examples do not constitute fixed quotes or cost guarantees for future projects.
Why doesn't one unit equal one image or message?
Workflows vary widely by service type and computational workload. Generating product copy does not require the same resources as rendering high-resolution images or video; dividing your balance by a single flat divisor gives a misleading asset count. Always track task estimates, approved spending caps, and confirmed account consumption.
As noted on the plans page, approved spending limits are reserved upfront; confirmed costs are billed upon completion and unused reserves are released. Keep this distinction between temporarily reserved balance and finalized consumption in mind when reviewing balances.
What is the difference between a plan allowance and top-up units?
According to the Mollkom plans page at publication time, plan allowances are valid during the paid billing month and expire without rollover. On annual subscriptions, allowances are distributed across 12 monthly cycles rather than credited as a single lump sum.
Separately purchased top-up units do not expire under current terms. Always verify balances and final terms in your account dashboard and the plans page before purchasing; live pricing, capacities, and terms govern, not illustrative scenarios in this guide.
How do you forecast unit requirements for a catalog or campaign?
Define product volume and the required deliverables per item, then run a test batch across diverse categories. Log unit consumption, retry counts, and human review time. Use these baseline metrics to model larger batches, including an explicit buffer for revisions rather than assuming first-pass perfection.
Example: You need a description and two gallery images per SKU. Testing this bundle on a small sample reveals that packaging with intricate microtext often requires regeneration. Factor this variance into your projections instead of assuming uniform effort across your catalog.
What costs sit outside your AI balance?
Ad platform budgets, payment gateway charges, carrier rates, and third-party integrations operate independently of your unit balance, governed by separate billing. Your team's time for data preparation, review, publishing, and campaign management must also be accounted for.
Evaluate the full cost of an approved, production-ready deliverable against legacy benchmarks, not raw generation fees alone. Generating 100 unpublishable drafts does not equal 100 commercial assets ready to sell, no matter how cheap unit costs appear.
How do you get started without overcommitting on capacity?
Pick a well-defined task and a prepared product set, then choose a plan that matches your catalog size, order velocity, storage needs, and required capabilities. Start with a sample run, measure approved outputs, and scale up usage as real cost projections align with actual business operations.
Mollkom is currently in pilot launch. Check the plans page and your dashboard for current offerings and service availability; having an active balance does not imply that every integration is live.
References
External links and referenced documentation were reviewed on November 8, 2026. Review current platform documentation when provisioning your setup.
Related questions for your next step
Review your current plan
What is the best next step?
Review your plan and start with a clear scope. Use the example above to audit your data and setup, then review the right service for your business stage.
Explore the solution on Mollkom · Review plan options and begin with a clear project scope